Research on the Influence of Low-Carbon Awareness on Residents’ Travel Behavioral Intention of Commuting

To explore the influence and mechanism of low-carbon awareness on residents’ travel behavioral intention of commuting, a comprehensive theoretical framework was constructed based on the theory of planned behavior (TPB) and the value-belief-norm theory (VBN), considering three low-carbon awareness factors: low-carbon knowledge, low-carbon attitude, and low-carbon values. Then structural equation modeling (SEM) was used for quantitative analysis. The results showed that all the three low-carbon awareness factors have a direct or indirect significant positive effect on residents’ low-carbon travel behavioral intention of commuting. Residents’ awareness of low-carbon travel gradually formed, and they will subconsciously consider the impact of their travel modes on the environment. Therefore, to promote low-carbon awareness and encourage residents to low-carbon travel, we should focus on diversified low-carbon travel promotion activities to youth groups, improving the pleasantness and comfort of commuting modes, promoting incentive policies for low-carbon travel, and guiding residents to adopt correct low-carbon values.