An Empirical Study on the Impact of Strategic Alliance Partnership Selection on Alliance Performance: The Mediating Role of Alliance Trust
Publication: ICCREM 2022
ABSTRACT
COVID-19 has brought great challenges to companies, and in order to combat market instability, more and more companies are choosing to build strategic alliances. Strategic alliance enterprises partnership selection is the origin of alliance formation; this article constructs the strategic alliance partner selection, the alliance trust, and alliance performance relationship between the model and puts forward relevant hypotheses, with the strategic alliance of enterprises in Yangtze River Delta as the research object. Through empirical analysis, it is found that (1) alliance partner selection has a significant impact on alliance performance, and (2) alliance trust plays an intermediary role in the relationship between alliance partner selection and alliance performance.
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ICCREM 2022
Pages: 867 - 876
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Published online: Dec 15, 2022
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