Impact of Strategic Alliance Partnership Selection on Its Performance
Publication: ICCREM 2022
ABSTRACT
In the post-epidemic era, in order to avoid market uncertainty, the choice of strategic alliance partners is particularly important. Taking the strategic dual orientation as the starting point, according to the theory of resource dependence, and taking the strategic alliance enterprises in the Yangtze River Delta region as the research sample, this paper constructs and verifies the theoretical framework of strategic alliance partner selection, alliance cultural capital, and alliance performance. The research results show that (1) strategic alliance partner selection (relationship orientation and market orientation) has a significant positive impact on alliance performance; and (2) alliance cultural capital (alliance leadership ability, trust mechanism, and alliance values) plays an important role in strategic alliance partner selection (relationship-oriented and market-oriented), and alliance performance play a partial mediating role.
Get full access to this article
View all available purchase options and get full access to this chapter.
REFERENCES
An, C. S., and Gao, Y. H. (2017). “Research on the selection of cross-border E-commerce strategic alliance partners based on fuzzy relationship matrix.” International Economics and Trade Research, 33(03), 70–79. (in Chinese).
Gao, B., and Zhang, Z. P. (2004). “Cultural capital: An explanation of the source of economic growth.” Journal of Nanjing University (Philosophy, Humanities and Social Sciences), (05), 102–112. (in Chinese).
Gao, C., and Du, J. (2011). “R&V non-competitive strategic alliance partner selection based on analytic network process: Take Marriage between cultural shopping network and fortune cookies.” Financial and Trade Research, 22(01), 99–103. (in Chinese).
Golonka, M. (2015). “Proactive cooperation with strangers: Enhancing complexity of the ICT firms’ alliance portfolio and their innovativeness.” European Management Journal, 33(3), 168–178.
He, X. J., Li, N., and Wang, Y. (2021). Dynamics analysis of innovation performance improvement of alliance enterprise: From the perspective of knowledge synergy.” Chinese Journal of System Science, 29(03), 125–130. (in Chinese).
Liu, D. H., Chen, Q. M., Gao, Y. N., and Wu, S. B. (2010). “Cultural conflict and coordination management among knowledge alliance.” Science & Technology Progress and Policy, 27(07), 136–139. (in Chinese).
Wei, D. X., Yu, S. J., Zhao, S. M., and Zhao, S. J. (2020). “How do organizational cultures affect organizational innovation? Meta analysis of empirical evidence in China.” Journal of Central South University (Social Sciences), 26(03), 112–123. (in Chinese).
Wu, H. J. (2011). “Analysis of efficiency of Management Culture and Strategic Alliance between Chinese joint ventures at home and abroad: A case study on innovation period of joint ventures.” Shanghai Journal of Economics, (03), 109–116. (in Chinese).
Wu, S. Q., Cao, L., and Wang, L. (2017). Alliance partner selection, partnership, and alliance performance: An empirical study based on technology-based small micro enterprises.” Foreign Economics & Management, 39(02), 17–35. (in Chinese).
Xia, N., and Liu, S. X. (2012). “The effect of corporate culture on the effectiveness of internal control: Evidence from China.” Contemporary Accounting Review, (6), 81–97. (in Chinese).
Yin, H., and Hou, J. S. (2021). “Research on the relationship among partner selection, knowledge search and innovation performance in strategic alliance.” Science & Technology Progress and Policy, 38(14), 108–115. (in Chinese).
Yu, Y. (2017). Study on the Relationship Between the Enterprise Cultural Capital and Internal Control Effectiveness. Jiangxi University of Finance and Economics, Nanchang, China, 26–108. (in Chinese).
Information & Authors
Information
Published In
ICCREM 2022
Pages: 855 - 866
History
Published online: Dec 15, 2022
Authors
Metrics & Citations
Metrics
Citations
Download citation
If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download.