Chapter
Dec 9, 2021

Study on Decision-Making Behavior of Tenants in Beijing Shared Accommodation Market

Publication: ICCREM 2021

ABSTRACT

With the continuous increase of unsold inventories, the housing rental market in first-tier cities has boomed in recent years. For example, at present in Beijing, the demand for house renting is strong, the rental prices are rising, and most of the tenants are young white-collar workers. The demand for shared accommodation is much higher than the whole-house rentals. The shared accommodation market has become the main part of the Beijing housing rental market. Based on the existing problems in the Beijing shared accommodation market, this study analyzes the factors which affect tenants’ decision-making behavior in the process of searching shared accommodation information. Using the questionnaire method, statistical tests, and factor analysis, it can be concluded internal and external factors. Internal factors include tenants’ basic characteristics, for example, occupation, monthly salary, family, marital status, and renting experience. External factors include location of the house, roommates, rental price, transportation convenience, housing facilities, etc. This study also proposes optimization suggestions to the government and enterprises to standardize the management of the shared accommodation market and promote the increased transaction volume.

Get full access to this article

View all available purchase options and get full access to this chapter.

REFERENCES

Akman, I., and Rehan, M. (2014). “Online purchase behaviour among professionals: A socio-demographic perspective for Turkey.” Economic Research Ekonomska Istraživanja, 27(1), 689–699.
China Business Intelligence Network. (2017). “Beijing big data report on renting houses: universally renting outside the fifth ring road, eight adults choose to share.” <https://www.askci.com/news/chanye/20171123/093158112499.html> (Apr. 5, 2021).
Diehl, S., and Terlutter, R. (2006). “Media-based and non media-based factors influencing purchase behavior and differences due to consumers’ personality.” International Advertising and Communication, DUV., 279–300.
Engel, J. F., Kollat, D. T., Blackwell, R. D., Kollat, D., Blackwell, R., and Engel, J. (1968). “A model of consumer motivation and behavior.” Research in Consumer Behavior, Holt, Rinehart and Winston, Inc., New York, NY, 3–20.
Feltham, T. S. (1998). “Leaving home: brand purchase influences on young adults.” Journal of Consumer Marketing, 15(4), 372–385.
Guo, Y. F. (2018). “Analysis of the main problems and countermeasures in the development of the rental market.” Yangtze River Forum, (3), 42–45. (in Chinese).
Hawkins, D. J., Best, R. J., and Coney, K. A. (2006). Consumer behavior, Machinery Industry Press, Beijing.
Howard, J. A. (1963). Marketing management: analysis and planning, Richard D. Irwin, Washington.
Jacoby, J., Chestnut, R. W., and Fisher, W. A. (1978). “A behavioral process approach to information acquisition in nondurable purchasing.” Journal of Marketing Research, 15(4), 532–544.
Jiang, K., Hou, M. X., and Gong, H. T. (2017). “Housing choice of floating population and its influencing factors: a case study of Chongqing.” Research World, (01), 28–34.
Li, H. (2008). Research on the Main Influencing Factors of Purchase Intention of College Graduates in Online Co-Renting. University of Electronic Science and Technology, Chengdu, China, 1–80. (in Chinese).
Nicosia, F. (1966). “Consumer decision processes.” Marketing and Advertising Implications, 281, 247–272.
Pantano, E. (2011). “Cultural factors affecting consumer behaviour: a new perception model.” Euromed Journal of Business, 6(1), 117–136.
Reynolds, W. (1974). “Hispanism in Ms. Magazine.” Hispania, 57(4), 965–969.
Salomon, I., and Koppelman, F. S. (1992). “Hopping or going shopping? An information acquisition perspective.” Behaviour & Information Technology, 11(4), 189–198.
Shukla, P. (2009). “Impact of contextual factors, brand loyalty and brand switching on purchase decisions.” Journal of Consumer Marketing, 26(5), 348–357.
Veloutsou, C., Gioulistanis, E., and Moutinho, L. (2004). “Own labels choice criteria and perceived characteristics in greece and scotland: the factors influencing the willingness to buy.” Journal of Product & Brand Management, 13(4), 228–241.
Xia, L., and Zhu, L. (2019). “A Study on the choice and influence factors of the young people born after ‘90’ to buy a house: a questionnaire survey of students and graduates in Hefei.” Journal of Anhui Agricultural University (Social Science Edition), 28(1), 101–109. (in Chinese).
Xuan, W. H., and Zhang, J. (2012). “Beijing housing rental market present situation, problems and countermeasures: based on the online survey of tenant empirical.” Journal of Settlements, (2), 109–114. (in Chinese).
Zhuang, J., and Li, M. W. (2018). “Empirical analysis of college students’ intention to rent a house and its influencing factors in Nanjing city under the background of equal right of rent and sale.” Heilongjiang Science, (9), 16–17. (in Chinese).

Information & Authors

Information

Published In

Go to ICCREM 2021
ICCREM 2021
Pages: 907 - 916

History

Published online: Dec 9, 2021

Permissions

Request permissions for this article.

Authors

Affiliations

1Professor, Dept. of Business Administration, Beijing Univ. of Civil Engineering and Architecture, Beijing, China. Email: [email protected]
2Ph.D. Candidate, Dept. of Business Administration, Beijing Forestry Univ., Beijing, China. Email: [email protected]
3Associate Professor, Dept. of Business Administration, Beijing Forestry Univ., Beijing, China. Email: [email protected]

Metrics & Citations

Metrics

Citations

Download citation

If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download.

View Options

Get Access

Access content

Please select your options to get access

Log in/Register Log in via your institution (Shibboleth)
ASCE Members: Please log in to see member pricing

Purchase

Save for later Information on ASCE Library Cards
ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.

Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
ASCE Library Card (5 downloads)
$105.00
Add to cart
ASCE Library Card (20 downloads)
$280.00
Add to cart
Buy Single Paper
$35.00
Add to cart
Buy E-book
$224.00
Add to cart

Get Access

Access content

Please select your options to get access

Log in/Register Log in via your institution (Shibboleth)
ASCE Members: Please log in to see member pricing

Purchase

Save for later Information on ASCE Library Cards
ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.

Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
ASCE Library Card (5 downloads)
$105.00
Add to cart
ASCE Library Card (20 downloads)
$280.00
Add to cart
Buy Single Paper
$35.00
Add to cart
Buy E-book
$224.00
Add to cart

Media

Figures

Other

Tables

Share

Share

Copy the content Link

Share with email

Email a colleague

Share