Chapter
Nov 18, 2014
Research on the Performance Evaluation of Microfinance in the Real Estate Industry of Commercial Banks Based on the Balanced Score Card and Analytic Hierarchy Process
Publication: ICCREM 2014: Smart Construction and Management in the Context of New Technology
Abstract
As the real estate consumer markets promote the development of microfinance, the commercial banks' microfinance needs to be evaluated properly. Considering the characteristics of commercial banks microfinance in China and the real estate industry, we combine the Balanced Score Card (BSC) and Analytic Hierarchy Process (AHP) to evaluate the microfinance performance in the real estate industry of commercial banks. Based on BSC, we establish the performance evaluation system, which is composed of five dimensions. We then analyze and set the weight of the index system with AHP. Combining BSC and AHP for evaluating the performance of commercial banks' microfinance can get a better evaluation result.
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© 2014 American Society of Civil Engineers.
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Published online: Nov 18, 2014
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Ph.D. Candidate, School of Management, Harbin Institute of Technology, Harbin, China, 150001. E-mail: [email protected]
Ph.D. Candidate, School of Management, Harbin Institute of Technology, Harbin, China, 150001. E-mail: [email protected]
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