Chapter
Apr 26, 2012
Study on Market Equilibrium of Sealed Supply Chain Based on Willingness to Pay for Food Safety
Publication: ICLEM 2010: Logistics For Sustained Economic Development: Infrastructure, Information, Integration
Abstract
The study analyses the variation of market share, equilibrium price and profit under the circumstance of sealed supply chain. It also analyzes the influence of willingness to pay, and building cost of sealed supply chain on the equilibrium. Within the classical Hotelling analytical framework, the paper shows the specific quantitative relationship between the marketing share of the enterprise, the equilibrium price and the equilibrium profit.
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ICLEM 2010: Logistics For Sustained Economic Development: Infrastructure, Information, Integration
Pages: 4683 - 4690
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© 2010 American Society of Civil Engineers.
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Published online: Apr 26, 2012
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College of Economic and Social Development, Nankai University, Tianjin, 300071, China.E-mail: [email protected]
College of Economic and Social Development, Nankai University, Tianjin, 300071, China.E-mail: [email protected]
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Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.