Chapter
Apr 26, 2012
Strategic Planning of Multipurpose Transit Smart Card Systems
Authors: Ning Zhang [email protected], Guang Chen, and Wei HuangAuthor Affiliations
Publication: International Conference on Transportation Engineering 2007
Abstract
Based on the strategic planning model, the vision and mission of multipurpose transit smart card systems were elaborated. The analytical procedures for macro-environment, industry and internal analysis of systems were presented. The result of environment analysis can be summarized by External / Internal Factor Evaluation Matrix. The three stages framework of systems strategy analysis, selection and evaluation were established, which consist of environment analysis, strategic matching and strategic decision. Then the strategic planning methods were applied to the multipurpose transit smart card systems in Nanjing. The result shows that the original bus smart card systems should be upgraded to accommodate to the systems long-range development and the strategy bring about good effect.
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© 2007 American Society of Civil Engineers.
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Published online: Apr 26, 2012
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ASCE Technical Topics:
- Analysis (by type)
- Buses
- Business management
- Engineering fundamentals
- Highway transportation
- Industries
- Infrastructure
- Intelligent transportation systems
- Mathematical functions
- Mathematics
- Matrix (mathematics)
- Organizations
- Practice and Profession
- System analysis
- Transportation engineering
- Transportation management
- Vehicles
Authors
Affiliations
School of Transportation, Southeast University, Nanjing 210096, China. E-mail: [email protected]
Guang Chen
Nanjing Metro Co. Lt. Nanjing 210024, China and School of Civil Engineering, Southeast University, Nanjing 210096, China
Wei Huang
School of Transportation, Southeast University, Nanjing 210096, China
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