Chapter
Nov 30, 2023

Pathways and State Transfer Laws of Contractors’ Green Knowledge Diffusion Based on SEIR Model

ABSTRACT

Contractors are important participants in achieving sustainable development in the construction industry. Their construction related behaviors in terms of energy-saving and emissions-reduction are guided by green knowledge to continuously improve resource utilization and mitigate environmental impacts through continuous learning. This study analyzes the pathways of green knowledge diffusion in the contractor group based on their knowledge and willingness to transmit green knowledge under the improved SEIR (susceptible-exposed-infectious-recovered) model. Further, the study uses simulation experiments to adjust the conversion coefficients to discover the state changes of contractors at different moments and the favorable knowledge diffusion pathways. The results show that the non-informed state is not affected by the conversion coefficient to rapidly shift to other states. The transformations of non-informed to informed, informed to unconcerned, and disseminator to unconcerned are significantly efficient for knowledge diffusion in the group, and knowledge diffusion can spread to the contractor group very fast. This study facilitates the adoption of green behaviors by contractors inspired by green knowledge and promotes green transformation of the construction industry.

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ICCREM 2023
Pages: 222 - 229

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Published online: Nov 30, 2023

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Ph.D. Candidate, School of Management Science and Real Estate, Chongqing Univ., Chongqing, China (corresponding author). Email: [email protected]
Bingzhen Li [email protected]
School of Management Science and Real Estate, Chongqing Univ., Chongqing, China. Email: [email protected]
Mingyang Gu [email protected]
College of Computer Science, Sichuan Univ., Chengdu, China. Email: [email protected]
Professor, School of Management Science and Real Estate, Chongqing Univ., Chongqing, China. Email: [email protected]

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