Hiring for the New Age: Job Advertisements and the Transportation Workforce
Publication: Construction Research Congress 2022
ABSTRACT
As retirement rates of older workers increase, millennials have become the largest cohort within the transportation construction workforce. This transition to a younger workforce has resulted in the loss of institutional knowledge and issues regarding workforce resilience. There is a need, then, to hire new, younger employees and to build their institutional knowledge. There are noted differences between workers of different generations; these differences are a driving concern to human resource professionals. Job postings are the gateway to public agency recruitment, and the way they are written could affect their attraction to younger generations of workers. There are job characteristics that are more attractive to younger generations, such as work-life balance, flexible schedules, recognition as a valued contributor, and substantial opportunities for advancement and promotion. Utilizing these characteristics, the authors created a method of evaluation that can be used to rank job postings on their appeal to younger generations. The results of this study will help public agencies advertise to younger generations more effectively and improve their hiring success.
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Published online: Mar 7, 2022
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