Research on the Reconstruction of Social Responsibility of Construction Enterprises under the Background of Normalization of Prevention and Control of COVID-19

Since the outbreak of COVID-19 epidemic in December 2019, most countries and regions have implemented severe closure measures. Strict closure measures not only pose great challenges to the economy of China and even the world, but also pose new challenges to the operation of construction enterprises. The break of COVID-19 by the end of 2019 has a strong impact on the operation of construction enterprises. Facing the great changes of environment, construction enterprises need to actively respond to social problems. This paper proposes that construction enterprises reconstruct their corporate social responsibility (CRS) based on digital empowerment to motivate them to undertake social responsibility initiatively under the background of normalization of prevention and control of COVID-19. It also puts forward the path of CRS reconstruction from the perspective of strategy reconstruction, mechanism reconstruction, structure reconstruction, and capability reconstruction by the digital transformation of construction enterprises. The conclusion of the research provides reference for them to realize double benefits in business and society value creation, which will promote sustainable development of the construction enterprises and the society. At the same time, in the era of digital economy, digitalization can promote the reconstruction of social responsibility of construction enterprises, to adapt to the competition of enterprises under the new normal background of epidemic prevention and promote the healthy and sustainable development of enterprises.