International Conference on Construction and Real Estate Management 2020
Research on Chinese Brand Building of Major Projects under the Background of the Belt and Road
Publication: ICCREM 2020: Intelligent Construction and Sustainable Buildings
ABSTRACT
The construction of major infrastructure projects is a priority area of the Belt and Road initiative. In view of the specific cultural and political background of the countries along the B&R, Chinese brand of major projects should be built, which is conducive to enhancing Chinese international competitiveness in the field of engineering construction. Based on the project life cycle theory and stakeholder theory, this paper constructs the framework of Chinese brand elements of major projects and provides theoretical support for the construction of Chinese brands. The research conclusion not only provides a reference for establishing a good Chinese brand image, but also facilitates the construction of the Belt and Road.
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ACKNOWLEDGMENTS
This work was funded by the Humanities and Social Sciences Projects of Ministry of Education (No. 18YJA630113), the Humanities and Social Sciences Projects of Guangdong General Universities (No. 2017WTSCX097), and “University Innovation and Strong” Projects of Education Bureau of Guangdong Province (No. 2016WQNCX120).
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Information & Authors
Information
Published In
ICCREM 2020: Intelligent Construction and Sustainable Buildings
Pages: 216 - 223
Editors: Yaowu Wang, Ph.D., Harbin Institute of Technology, Thomas Olofsson, Ph.D., Luleå University of Technology, and Geoffrey Q. P. Shen, Ph.D., Hong Kong Polytechnic University
ISBN (Online): 978-0-7844-8323-7
Copyright
© 2020 American Society of Civil Engineers.
History
Published online: Oct 14, 2020
Published in print: Oct 14, 2020
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