Chapter
Aug 12, 2020
Understanding the Importance of Tentative Experience Associated with Automated Vehicle Usage
Publication: CICTP 2020
ABSTRACT
As automated vehicles (AV) are expected to improve travel safety and reduce traffic congestion, investigating the factors affecting their use is critical. To this point, people have been inclined to respond with randomness and uncertainty due to the lack of AV perception. To overcome this limitation, this study collected data through a face-to-face questionnaire from 117 respondents who have experienced an AV (SAE Level 4) in Beijing Haidian Park. An extended theory of planned behavior (TPB), which incorporated trust and behavior experience, was adopted. This study identified that a first tentative AV experience has a positive effect on attitude, subjective norm, perceived behavioral control, and trust. Among the TPB construct, attitude and perceived behavioral control were significant predictors of intended AV use, whereas the subjective norm could indirectly influence consumers’ behavior intentions through attitude. The results suggest the positive role of AV experience and present some political and practical implications.
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© 2020 American Society of Civil Engineers.
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Published online: Aug 12, 2020
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1Institute of Transportation Engineering, Dept. of Civil Engineering, Tsinghua Univ., P.O. Box 100084, Beijing, China. Email: [email protected]
2Institute of Transportation Engineering, Dept. of Civil Engineering, Tsinghua Univ., P.O. Box 100084, Beijing, China. Email: [email protected]
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ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.