Public Transportation Impact on Restaurants through Customer Revisit Intention

Customer revisit intention is important for restaurant practitioners to gain profits. One of the antecedents of customer revisit intention is the convenience of restaurant location. Due to time constraints and budget, public transportation is the preferred means for customers to reach restaurants. However, few have analyzed the relationship between public transportation and restaurant customer revisit intention. This paper aims to investigate how public transportation impact on restaurants through customer revisit intention by analyzing online reviews. We used regression analysis to identify the relationship between the number of bus stops/routes within short walking distance and revisit intention as well as explore the moderating effect of restaurant type on the relationship. The results indicate that the number of bus stops is a significant positive influencing factor of revisit intention while the number of bus routes is not significantly related to revisit intention. The results of this study have consulting value for restaurant practitioners on sitting problem and aid government officials to make decisions on urban planning.