Analysis of Influencing Factors of the Value of Real Estate Companies Based on the Value Chain

For the real estate market, 2012 was a booming year. The flourishing market has attracted a large number of the continuous influx of investment, which also intensified the competition in this industry. In recent years, sustainable competitive advantage has been the issue of common concern in the business community and theoretical circles. The value chain is the effective tool for the analysis of the enterprises development trend. This paper enhanced the specific value link and restructured the value chain through examining the relationship between these activities and their value chain to determine the competitive advantage of enterprises. This article analyzed the impact of the real estate enterprise value to be more comprehensive and systematic from the perspective of the value chain. According to an empirical analysis on the sample of the listed Corporation, finally, it found maximum impact on value of the real estate enterprises in the value chain and the direction to improve sustainable competitiveness for the real estate enterprises.