Chapter
Oct 9, 2014
Application of Big Data Technology in Marketing Decisions for Railway Freight
Publication: ICLEM 2014: System Planning, Supply Chain Management, and Safety
Abstract
Currently, railway freight has basically established a marketing decision support system. Here, the application of big data technology in the marketing of railway freight is discussed. Then, the sources of railway freight marketing data and data collection methods are analyzed. Furthermore, the processing architecture of big data for railway freight marketing is given. Finally, marketing decision-makers of railway freight can use the big data technology to provide the new decision basis.
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ICLEM 2014: System Planning, Supply Chain Management, and Safety
Pages: 1136 - 1141
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© 2014 American Society of Civil Engineers.
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Published online: Oct 9, 2014
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School of Transportation and Logistics, Southwest Jiaotong University, Chengdu, China 610031. E-mail: [email protected]
School of Transportation and Logistics, Southwest Jiaotong University, Chengdu, China 610031. E-mail: [email protected]
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ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.