Revenue Allocation in Vehicle Logistics Enterprise Alliance

Whether the vehicle logistics alliance can establish a fair and rational revenue allocation mechanism or not, it will not only affect the rights and interests of the leaguers, but also directly determine the play of productivity and creativity. Based on the principal-agent theory, this paper established the vehicle logistics alliance revenue allocation model under the condition of the symmetric information and asymmetric information. After the comparative analysis, it is found that the revenue allocation model based on the principal-agent theory can improve the effort level of both sides and increase the alliance`s total revenue. It also identified the relationship between the alliance`s revenue allocation coefficients and the effort level of both the partition and the parameters in the model. The asymmetry of information will reduce not only the effort level of both sides, but will also have an effect on the revenue of both sides, which also verified the validity of the method by case study.