Market Segmentation of Long-Haul Flights under High-Speed Railway Competitive Conditions

With the rapid development of high-speed railway, civil aviation transportation has received a huge impact. Based on the customer delivered value theory, this paper discusses the basis for passengers to choose the transportation and the method to calculate the total passenger travel cost. In addition, it also deduces the formula to calculate the monthly income from critical passengers. Using the Beijing-Guangzhou flight route as an example, and according to various parameters when passengers choose air travel and high-speed rail travel under different circumstances, this dissertation calculates the monthly income of critical passengers from different levels. Finally, based on the monthly income of critical passengers, it subdivides the Beijing-Guangzhou passenger market into four segments.