Chapter
Nov 12, 2013
Risky Decision-Making Behavior Research of Port Enterprises Based on Prospect Theory
Authors: Hongmei Zhou [email protected], Lingli Liu [email protected], and Bo Zhou [email protected]Author Affiliations
Publication: ICTE 2013: Safety, Speediness, Intelligence, Low-Carbon, Innovation
Abstract
The behavior of the port enterprise risk decision in an uncertain environment is discussed in this paper, and the paper analyzes the causes of the formation, the formation process, and main influencing factors. Meanwhile, based on the basic principle of prospect theory, the hypothesis of the limited rationality person is presented. Regarding the differences of the sensitivity of decision makers to gains or losses, the factors of the risk decision are introduced to establish a risk decision model, which provided an effective pattern to reasonably avoid the risks of port enterprises.
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© 2013 American Society of Civil Engineers.
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Published online: Nov 12, 2013
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School of Transportation, Wuhan University of Technology, Wuhan, P.R.China, 430063. E-mail: [email protected]
School of Transportation, Wuhan University of Technology, Wuhan, P.R.China, 430063. E-mail: [email protected]
School of Transportation, Wuhan University of Technology, Wuhan, P.R.China, 430063. E-mail: [email protected]
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