Chapter
Jan 24, 2013
Analysis of the Role and Influence of Logistical System Reform Practice in a Chinese Home Appliances Manufacturer
Authors: Min Mao [email protected] and Ruixue LiAuthor Affiliations
Publication: ICLEM 2012: Logistics for Sustained Economic Development—Technology and Management for Efficiency
Abstract
This paper reports the problems and challenges in the logistical system of Changhong, a representative Chinese home appliance enterprise. The recent efforts in implementing logistical system reform in Changhong since 2004 are analyzed. The mechanism of the logistical system reform on regaining competitive advantage in Changhong is illuminated. This shows that Changhong is trying to use logistics and supply chain management as competitive business weapons in the face of a shifting market environment. It is concluded that the logistical system reform acts as a lever for Changhong's transformation.
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Published In
ICLEM 2012: Logistics for Sustained Economic Development—Technology and Management for Efficiency
Pages: 1116 - 1122
Copyright
© 2012 American Society of Civil Engineers.
History
Published online: Jan 24, 2013
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Affiliations
School of Transportation and Logistics, Southwest Jiaotong University, Chengdu, 610031, China; Key Laboratory of Comprehensive Transportation of Sichuan Province. E-mail: [email protected]
Ruixue Li
Faculty of Business Administration, Hosei University, Japan
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