Innovating an Interest Distribution Mechanism of Fresh Agricultural Products Circulation

This paper creates an interest distribution mechanism, including interest distribution model and guarantee policy. The interest distribution model is based on the theory of supply chain management, the game theory and the cooperative economy distribution principle. It allocates interest twice, and the second allocation uses sharpley correction model to calculate the actuarial rate of interest distribution. The guarantee policy ensures the interest distribution model runs steadily. The new mechanism can improve the overall efficiency of supply chains and the members of agricultural circulation system can realise revenue sharing and risk sharing, which realize by sharing the risks between the farmers and retailers then increasing the farmers' income.