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Jan 24, 2013
Value Research of Option Mechanism in a Green Supply Chain Considering Strategic Customer Behavior
Authors: Tian Li [email protected], Chang-song Ma [email protected], Xiang-chao Liu [email protected], and Xu YangAuthor Affiliations
Publication: ICLEM 2012: Logistics for Sustained Economic Development—Technology and Management for Efficiency
Abstract
This paper researches a green supply chain comprised of one manufacturer and one retailer. We build the profit model of the whole green supply chain considering strategic customer behavior, and compare the two kinds of optimal order quantity of this supply chain under traditional mechanism and option mechanism. Research shows that traditional mechanism fails to maximize the profit of the whole green supply chain, while option mechanism can increase the order quantity equal to the quantity which maximizes the profit so as to coordinate the green supply chain.
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Published In
ICLEM 2012: Logistics for Sustained Economic Development—Technology and Management for Efficiency
Pages: 840 - 846
Copyright
© 2012 American Society of Civil Engineers.
History
Published online: Jan 24, 2013
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Authors
Affiliations
Logistics Research Institute, Tian Fu College of Southwestern University of Finance and Economics, Mianyang, Sichuan, Box 621000. E-mail: [email protected]
School of Management and Economics, University of Electronic Science and Technology of China, Chengdu, Sichuan, Box 610054. E-mail: [email protected]
Sichuan University, Chengdu, Sichuan, Box 610065, China. E-mail: [email protected]
Xu Yang
Affilation information not available.
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Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.