Research on Innovative Product Design for Service and Logistics

In the process of the traditional products' effort to provide higher-value service, innovative method is needed to guide logistics, after-sales and so on. This paper presents an innovative product design process for service and logistics. It integrates data mining technology, TRIZ (Theory of the Solution of Inventive Problems) and CRD (Contradiction Resolution Diagram). Through analyzing the user's demand for products, exploring services data of user's demands, the service information framework based on knowledge frame system was built up. The template information was then analyzed and injected into the CRD to confirm the conflict between service activity and product attribute. TRIZ was employed to seek a solution aiming at reducing or eliminating the contradictions. The whole process of product innovation was illustrated by an innovative design of hydro turbine axle.