Research on Model of Information Sharing in Mass Customization Supply Chain

Characteristics of the information flow of Mass Customization supply chain is the focus of this study. The MC supply chain has its own characteristics and the flow of information in MC supply chain could improve and be optimized when compared with traditional production mode. This paper summarizes the information flow path of the MC supply chain and emphasizes the importance of information sharing. The Information Center model of information sharing could better fits characteristics of MC supply chain. In 1987, Stan Davis first introduced the concept of Mass Customization in Future Perfect. In 1993, in the Mass Customization: the New Future in Business Competition, Joseph. Pine II demonstrated the effectiveness of Mass Customization production mode (Joseph 1993). The writer of Agile Product Development for Mass Customization,David. M. Anderson considered that the transition from Mass Production to Mass Customization is inevitable and emphasized the importance of the information flow in MC (David 1999).