Chapter
Apr 26, 2012
Stage Marketing Strategies of Passenger Dedicated Line Based on the Product Life Cycle
Authors: Lei Zhang [email protected], Yang Zhou, and Siyu TaoAuthor Affiliations
Publication: International Conference on Transportation Engineering 2009
Abstract
The passenger transportation industry will face more and more competitions than before while the demands for passenger service are becoming variety. It is difficult for Passenger Dedicated Line (PDL) managers to improve the attractiveness and enlarge the market share. Based on its own conditions and external circumstance, the PDL must have suitable reasonable marketing strategies according to the change of marketing situation, so as to play the technical advantages fully, heighten its own attraction and enhance the competitive ability at the different development stages of passenger transport market. In view of PDL construction features, this paper indicates the necessity of the PDL stage marketing strategies. And then, the different Market Characteristics and Service Objects of the different stages are analyzed by taking the advantage of Product Life Cycle (PLC) and modern marketing science. Lastly, author proposes some suggestions on the Stage Marketing Strategies of PDL, and gives some advices on marketing strategy stipulation and implementation of PDL.
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© 2009 American Society of Civil Engineers.
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Published online: Apr 26, 2012
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Transportation & Plan Design Department, The Third Railway Survey and Design Institute Group Corporation, Tianjin, China, 300251. E-mail: [email protected]
Yang Zhou
College of Traffic & Transportation, Southwest Jiaotong University, Chengdu Sichuan, China, 610031
Siyu Tao
College of Traffic & Transportation, Southwest Jiaotong University, Chengdu Sichuan, China, 610031
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