Chapter
Apr 26, 2012

Stage Marketing Strategies of Passenger Dedicated Line Based on the Product Life Cycle

Publication: International Conference on Transportation Engineering 2009

Abstract

The passenger transportation industry will face more and more competitions than before while the demands for passenger service are becoming variety. It is difficult for Passenger Dedicated Line (PDL) managers to improve the attractiveness and enlarge the market share. Based on its own conditions and external circumstance, the PDL must have suitable reasonable marketing strategies according to the change of marketing situation, so as to play the technical advantages fully, heighten its own attraction and enhance the competitive ability at the different development stages of passenger transport market. In view of PDL construction features, this paper indicates the necessity of the PDL stage marketing strategies. And then, the different Market Characteristics and Service Objects of the different stages are analyzed by taking the advantage of Product Life Cycle (PLC) and modern marketing science. Lastly, author proposes some suggestions on the Stage Marketing Strategies of PDL, and gives some advices on marketing strategy stipulation and implementation of PDL.

Get full access to this article

View all available purchase options and get full access to this chapter.

Information & Authors

Information

Published In

Go to International Conference on Transportation Engineering 2009
International Conference on Transportation Engineering 2009
Pages: 568 - 573

History

Published online: Apr 26, 2012

Permissions

Request permissions for this article.

ASCE Technical Topics:

Authors

Affiliations

Transportation & Plan Design Department, The Third Railway Survey and Design Institute Group Corporation, Tianjin, China, 300251. E-mail: [email protected]
Yang Zhou
College of Traffic & Transportation, Southwest Jiaotong University, Chengdu Sichuan, China, 610031
Siyu Tao
College of Traffic & Transportation, Southwest Jiaotong University, Chengdu Sichuan, China, 610031

Metrics & Citations

Metrics

Citations

Download citation

If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download.

View Options

Get Access

Access content

Please select your options to get access

Log in/Register Log in via your institution (Shibboleth)
ASCE Members: Please log in to see member pricing

Purchase

Save for later Information on ASCE Library Cards
ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.

Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
ASCE Library Card (5 downloads)
$105.00
Add to cart
ASCE Library Card (20 downloads)
$280.00
Add to cart
Buy Single Paper
$35.00
Add to cart

Get Access

Access content

Please select your options to get access

Log in/Register Log in via your institution (Shibboleth)
ASCE Members: Please log in to see member pricing

Purchase

Save for later Information on ASCE Library Cards
ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.

Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
ASCE Library Card (5 downloads)
$105.00
Add to cart
ASCE Library Card (20 downloads)
$280.00
Add to cart
Buy Single Paper
$35.00
Add to cart

Media

Figures

Other

Tables

Share

Share

Copy the content Link

Share with email

Email a colleague

Share