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Apr 26, 2012
Strengthening Marketing Operation and Enlarging the Quotient of Freight Express Transportation Market for Railway
Authors: Yan Zhong and Qi ZhangAuthor Affiliations
Publication: Traffic and Transportation Studies (2000)
Abstract
This paper analyzes the situation of railway freight express transportation (FED), and discusses the mechanism of railway FET marketing, and the identification and creation of FET market with many examples of railway transport marketing. At last the strategies and measures of FET marketing operation have been brought forward to enhance and enlarge the quotient of FET market for railway.
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Published In
Traffic and Transportation Studies (2000)
Pages: 332 - 335
Copyright
© 2000 American Society of Civil Engineers.
History
Published online: Apr 26, 2012
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Yan Zhong
Associate Professor, College of Traffic Transportation of Northern Jiaotong University, Beijing 100044
Qi Zhang
Assistant, lecturer: College of Traffic Transportation of Northern Jiaotong University, Beijing 100044
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Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.