Technical Papers
Dec 19, 2022

Understanding the Relationship between Asset Specificity and Governance Choices in Construction Projects: Moderating Role of Uncertainty

Publication: Journal of Construction Engineering and Management
Volume 149, Issue 3

Abstract

In previous research, it has been debated whether uncertainty moderates the relationship between asset specificity and governance mechanisms. The relationship between the owner and contractor is a typical interorganizational collaborative relationship, with contractual and relational governance as key mechanisms. Based on transaction cost theory and relational exchange theory, this paper establishes a competitive conceptual model of construction project transaction characteristics on contractual and relational governance to test the moderating role of uncertainty in interorganizational relationships. The questionnaire data were analyzed with partial least-squares structural equation modeling (PLS-SEM) to verify the theoretical hypotheses. This paper finds that there is a significant positive correlation between asset specificity and both contractual governance and relationship governance, with uncertainty as a moderator significantly enhancing the correlation between asset specificity and relational governance. The conclusions of this paper support the predictions of relational exchange theory and transaction cost theory. The findings enhance the understanding of project governance mechanisms and interorganizational collaborative relationships. Faced with high uncertainty, the owner and contractor are advised to adopt relational norms such as trust rather than designing more formal contractual terms to resolve conflicts caused by asset specificity.

Get full access to this article

View all available purchase options and get full access to this article.

Data Availability Statement

All data and models that support the findings of this study are available from the corresponding author upon reasonable request.

Acknowledgments

The work in this paper was supported by the National Natural Science Foundation of China (No. 71401043).

References

Anderson, S. W., and H. C. Dekker. 2005. “Management control for market transactions: The relation between transaction characteristics, incomplete contract design, and subsequent performance.” Manage. Sci. 51 (12): 1734–1752. https://doi.org/10.1287/mnsc.1050.0456.
Barthélemy, J., and B. V. Quélin. 2006. “Complexity of outsourcing contracts and ex post transaction costs: An empirical investigation.” J. Manage. Stud. 43 (8): 1775–1797. https://doi.org/10.1111/j.1467-6486.2006.00658.x.
Cao, Z., and F. Lumineau. 2015. “Revisiting the interplay between contractual and relational governance: A qualitative and meta-analytic investigation.” J. Oper. Manage. 33 (Jan): 15–42. https://doi.org/10.1016/j.jom.2014.09.009.
Chang, C.-Y., and G. Ive. 2007. “Reversal of bargaining power in construction projects: Meaning, existence and implications.” Construct. Manage. Econ. 25 (8): 845–855. https://doi.org/10.1080/01446190601164113.
Chen, G., G. Zhang, and Y. M. Xie. 2015. “Impact of transaction attributes on transaction costs in project alliances: Disaggregated analysis.” J. Manage. Eng. 31 (4): 04014054. https://doi.org/10.1061/(ASCE)ME.1943-5479.0000259.
Chin, W. W. 1998. “The partial least squares approach for structural equation modeling.” In Modern methods for business research, edited by G. A. Marcoulides, 295–336. Mahwah, NJ: Lawrence Erlbaum Associates.
Claro, D. P., G. Hagelaar, and O. Omta. 2003. “The determinants of relational governance and performance: How to manage business relationships?” Ind. Marketing Manage. 32 (8): 703–716. https://doi.org/10.1016/j.indmarman.2003.06.010.
Coles, J. W., and W. S. Hesterly. 1998. “The impact of firm-specific assets and the interaction of uncertainty: An examination of make or buy decisions in public and private hospitals.” J. Econ. Behav. Organ. 36 (3): 383–409. https://doi.org/10.1016/S0167-2681(98)00102-4.
Cruz, C. O., and R. C. Marques. 2013. “Flexible contracts to cope with uncertainty in Public-private partnerships.” Int. J. Project Manage. 31 (3): 473–483. https://doi.org/10.1016/j.ijproman.2012.09.006.
David, R. J., and S.-K. Han. 2004. “A systematic assessment of the empirical support for transaction cost economics.” Strategic Manage. J. 25 (1): 39–58. https://doi.org/10.1002/smj.359.
Deng, J. J., L. Yan, and S. Y. Wu. 2015. “Research on relation governance of public project in Chinese context: Definition, structure and scale.” Manage. Rev. 27 (8): 213–222.
Eccles, R. G. 1981. “The quasifirm in the construction industry.” J. Econ. Behav. Organ. 2 (4): 335–357. https://doi.org/10.1016/0167-2681(81)90013-5.
Fornell, C., and D. F. Larcker. 1981. “Evaluating structural equation models with unobservable variables and measurement error.” J. Marketing Res. 18 (1): 39–50. https://doi.org/10.1177/002224378101800104.
Ganesan, S. 1994. “Determinants of long-term orientation in buyer-seller relationships.” J. Marketing 58 (2): 1–19. https://doi.org/10.1177/002224299405800201.
Genus, A. 1997. “Managing large-scale technology and inter-organizational relations: The case of the Channel Tunnel.” Res. Policy 26 (2): 169–189. https://doi.org/10.1016/S0048-7333(97)00006-1.
Griffith, D. A., and M. B. Myers. 2005. “The performance implications of strategic fit of relational norm governance strategies in global supply chain relationships.” J. Int. Bus. Stud. 36 (3): 254–269. https://doi.org/10.1057/palgrave.jibs.8400131.
Griffith, D. A., and Y. Zhao. 2015. “Contract specificity, contract violation, and relationship performance in international buyer–supplier relationships.” J. Int. Marketing 23 (3): 22–40. https://doi.org/10.1509/jim.14.0138.
Hair, J. F., C. M. Ringle, and M. Sarstedt. 2011. “PLS-SEM: Indeed a silver bullet.” J. Marketing Theory Pract. 19 (2): 139–152. https://doi.org/10.2753/MTP1069-6679190202.
Harper, C. M., and K. R. Molenaar. 2014. “Association between construction contracts and relational contract theory.” In Proc., Construction Research Congress 2014: Construction in a Global Network, 1329–1338. Reston, VA: ASCE. https://doi.org/10.1061/9780784413517.136.
Harper, C. M., K. R. Molenaar, and J. P. Cannon. 2016. “Measuring constructs of relational contracting in construction projects: The owner’s perspective.” J. Constr. Eng. Manage. 142 (10): 04016053. https://doi.org/10.1061/(ASCE)CO.1943-7862.0001169.
Heide, J. B., and G. John. 1992. “Do norms matter in marketing relationships?” J. Marketing 56 (2): 32–44. https://doi.org/10.1177/002224299205600203.
Henseler, J., C. M. Ringle, and R. R. Sinkovics. 2009. “The use of partial least squares path modeling in international marketing.” In Vol. 20 of New challenges to international marketing (advances in international marketing), edited by R. R. Sinkovics and P. N. Ghauri, 277–319. Bingley, UK: Emerald. https://doi.org/10.1108/S1474-7979(2009)0000020014.
Hulland, J. 1999. “Use of partial least squares (PLS) in strategic management research: A review of four recent studies.” Strategic Manage. J. 20 (2): 195–204. https://doi.org/10.1002/(SICI)1097-0266(199902)20:2%3C195::AID-SMJ13%3E3.0.CO;2-7.
Huo, B., Y. Ye, and X. Zhao. 2015. “The impacts of trust and contracts on opportunism in the 3PL industry: The moderating role of demand uncertainty.” Int. J. Prod. Econ. 170 (Dec): 160–170. https://doi.org/10.1016/j.ijpe.2015.09.018.
Huo, B., Y. Ye, X. Zhao, J. Wei, and Z. Hua. 2018. “Environmental uncertainty, specific assets, and opportunism in 3PL relationships: A transaction cost economics perspective.” Int. J. Prod. Econ. 203 (Sep): 154–163. https://doi.org/10.1016/j.ijpe.2018.01.031.
Katsikeas, C. S., D. Skarmeas, and D. C. Bello. 2009. “Developing successful trust-based international exchange relationships.” J. Int. Bus. Stud. 40 (1): 132–155. https://doi.org/10.1057/palgrave.jibs.8400401.
Knight, F. H. 1921. Risk, uncertainty and profit. Cambridge, MA: The Riverside Press.
Leiblein, M. 2003. “The choice of organizational governance form and performance: Predictions from transaction cost, resource-based, and real options theories.” J. Manage. 29 (6): 937–961. https://doi.org/10.1016/S0149-2063(03)00085-0.
Liu, T., H.-Y. Chong, W. Zhang, C.-Y. Lee, and X. Tang. 2022. “Effects of contractual and relational governances on BIM collaboration and implementation for project performance improvement.” J. Constr. Eng. Manage. 148 (6): 04022029. https://doi.org/10.1061/(ASCE)CO.1943-7862.0002285.
Lu, P., S. Guo, L. Qian, P. He, and X. Xu. 2015. “The effectiveness of contractual and relational governances in construction projects in China.” Int. J. Project Manage. 33 (1): 212–222. https://doi.org/10.1016/j.ijproman.2014.03.004.
Lu, W., W. Guo, and Q. Zhu. 2020. “Effect of justice on contractor’s relational behavior: Moderating role of owner’s asset specificity.” J. Constr. Eng. Manage. 146 (4): 04020020. https://doi.org/10.1061/(ASCE)CO.1943-7862.0001795.
Lui, S. S., Y.-Y. Wong, and W. Liu. 2009. “Asset specificity roles in interfirm cooperation: Reducing opportunistic behavior or increasing cooperative behavior?” J. Bus. Res. 62 (11): 1214–1219. https://doi.org/10.1016/j.jbusres.2008.08.003.
MacNeil, I. R. 1974. “The many futures of contracts.” South. Calif. Law Rev. 47 (2): 691–816.
Masten, S. E., J. W. Meehan Jr., and E. A. Snyder. 1991. “The costs of organization.” J. Law Econ. Organ. 7 (1): 1–25. https://doi.org/10.1093/oxfordjournals.jleo.a037001.
Meyer, A. D. 1991. “What is strategy’s distinctive competence?” J. Manage. 17 (4): 821–833. https://doi.org/10.1177/014920639101700413.
Mooi, E. A., and M. Ghosh. 2010. “Contract specificity and its performance implications.” J. Marketing 74 (2): 105–120. https://doi.org/10.1509/jm.74.2.105.
Narayandas, D., and V. K. Rangan. 2004. “Building and sustaining buyer–seller relationships in mature industrial markets.” J. Marketing 68 (3): 63–77. https://doi.org/10.1509/jmkg.68.3.63.34772.
Noorderhaven, N. G. 1996. “Opportunism and trust in transaction cost economics.” In Transaction cost economics and beyond, edited by J. Groenewegen, 105–128. Amsterdam, Netherlands: Kluwer Academic. https://doi.org/10.1007/978-94-009-1800-9_6.
Nystén-Haarala, S., N. Lee, and J. Lehto. 2010. “Flexibility in contract terms and contracting processes.” Int. J. Managing Projects Bus. 3 (3): 462–478. https://doi.org/10.1108/17538371011056084.
Oxley, J. E. 1997. “Appropriability hazards and governance in strategic alliances a transaction cost approach.” J. Law Econ. Organ. 13 (2): 387–409. https://doi.org/10.1093/oxfordjournals.jleo.a023389.
Oxley, J. E. 1999. “Institutional environment and the mechanisms of governance: The impact of intellectual property protection on the structure of inter- firm alliances.” J. Econ. Behav. Organ. 38 (3): 283–309. https://doi.org/10.1016/S0167-2681(99)00011-6.
Pavlou, P. A. 2002. “Institution-based trust in interorganizational exchange relationships: The role of online B2B marketplaces on trust formation.” J. Strategic Inf. Syst. 11 (3–4): 215–243. https://doi.org/10.1016/S0963-8687(02)00017-3.
Pisano, G. P. 1989. “Using equity participation to support exchange: Evidence from the biotechnology industry.” J. Law Econ. Organ. 5 (Mar): 109–126. https://doi.org/10.1093/oxfordjournals.jleo.a036960.
Poppo, L., and T. Zenger. 2002. “Do formal contracts and relational governance function as substitutes or complements?” Strategic Manage. J. 23 (8): 707–725. https://doi.org/10.1002/smj.249.
Poppo, L., K. Z. Zhou, and T. R. Zenger. 2008. “Examining the conditional limits of relational governance: Specialized assets, performance ambiguity, and long-standing ties.” J. Manage. Stud. 45 (7): 1195–1216. https://doi.org/10.1111/j.1467-6486.2008.00779.x.
Qian, Q., and L. Zhang. 2018. “Impact of regulatory focus on choice of project-governance modes: Role of tolerance of opportunistic behavior.” J. Constr. Eng. Manage. 144 (8): 04018070. https://doi.org/10.1061/(ASCE)CO.1943-7862.0001526.
Reuer, J. J., and A. Ariño. 2007. “Strategic alliance contracts: Dimensions and determinants of contractual complexity.” Strategic Manage. J. 28 (3): 313–330. https://doi.org/10.1002/smj.581.
Ringle, C. M., S. Wende, and J. M. Becker. 2015. “SmartPLS 3. Boenningstedt: SmartPLS.” Accessed May 13, 2022. https://www.smartpls.com.
Rousseau, D. M., S. B. Sitkin, R. S. Burt, and C. Camerer. 1998. “Not so different after all: A cross-discipline view of trust.” Acad. Manage. Rev. 23 (3): 393–404. https://doi.org/10.5465/amr.1998.926617.
Sakka, O., H. Barki, and L. Côté. 2016. “Relationship between the interactive use of control systems and the project performance: The moderating effect of uncertainty and equivocality.” Int. J. Project Manage. 34 (3): 508–522. https://doi.org/10.1016/j.ijproman.2016.01.001.
Sampson, R. C. 2004. “The cost of misaligned governance in R&D alliances.” J. Law Econ. Organ. 20 (2): 484–526. https://doi.org/10.1093/jleo/ewh043.
Santoro, M. D., and J. P. McGill. 2005. “The effect of uncertainty and asset co-specialization on governance in biotechnology alliances.” Strategic Manage. J. 26 (13): 1261–1269. https://doi.org/10.1002/smj.506.
Shi, C., Y. Chen, J. You, and H. Yao. 2018. “Asset specificity and contractors’ opportunistic behavior: Moderating roles of contract and trust.” J. Manage. Eng. 34 (5): 04018026. https://doi.org/10.1061/(ASCE)ME.1943-5479.0000632.
Smyth, H., and A. Edkins. 2007. “Relationship management in the management of PFI/PPP projects in the UK.” Int. J. Project Manage. 25 (3): 232–240. https://doi.org/10.1016/j.ijproman.2006.08.003.
Suh, T., and I.-W. G. Kwon. 2006. “Matter over mind: When specific asset investment affects calculative trust in supply chain partnership.” Ind. Marketing Manage. 35 (2): 191–201. https://doi.org/10.1016/j.indmarman.2005.02.001.
Telser, L. G. 1980. “A theory of self-enforcing agreements.” J. Bus. 53 (1): 27–44. https://doi.org/10.1086/296069.
von Branconi, C., and C. H. Loch. 2004. “Contracting for major projects: Eight business levers for top management.” Int. J. Project Manage. 22 (2): 119–130. https://doi.org/10.1016/S0263-7863(03)00014-0.
Wang, D., Y. Lu, and S. Fang. 2019. “Connection between relationship quality and megaproject success: Moderating role of contractual functions.” Adv. Civ. Eng. 2019 (4): 1–13. https://doi.org/10.1155/2019/5803687.
Wang, E. T. G., and J. H. F. Chen. 2006. “The influence of governance equilibrium on ERP project success.” Decis. Support Syst. 41 (4): 708–727. https://doi.org/10.1016/j.dss.2004.10.005.
Wang, R., W. Lu, and Y. Wei. 2021. “Owners’ use of contract-based power in construction project transactions: Restrictions from process specificity and uncertainty.” Construct. Manage. Econ. 39 (2): 117–132. https://doi.org/10.1080/01446193.2020.1830423.
Wetzels, M., G. Odekerken-Schröder, and C. Van Oppen. 2009. “Using PLS path modeling for assessing hierarchical construct models: Guidelines and empirical illustration.” MIS Q. 33 (1): 177–195. https://doi.org/10.2307/20650284.
Williamson, O. E. 1985. The economic institute of capitalism. New York: Free Press.
Yen, Y. X., E. S. T. Wang, and D. J. Horng. 2011. “Suppliers’ willingness of customization, effective communication, and trust: A study of switching cost antecedents.” J. Bus. Ind. Marketing 26 (4): 250–259. https://doi.org/10.1108/08858621111126992.
Yu, C. M. J., T. J. Liao, and Z. D. Lin. 2006. “Formal governance mechanisms, relational governance mechanisms, and transaction-specific investments in supplier–manufacturer relationships.” Ind. Marketing Manage. 35 (2): 128–139. https://doi.org/10.1016/j.indmarman.2005.01.004.
Zaghloul, R., and F. Hartman. 2003. “Construction contracts: The cost of mistrust.” Int. J. Project Manage. 21 (6): 419–424. https://doi.org/10.1016/S0263-7863(02)00082-0.
Zaheer, A., and N. Venkatraman. 1995. “Relational governance as an interorganizational strategy: An empirical test of the role of trust in economic exchange.” Strategic Manage. J. 16 (5): 373–392. https://doi.org/10.1002/smj.4250160504.
Zhang, L., Y. Fu, and W. Lu. 2021. “Contract enforcement for claimants’ satisfaction with construction dispute resolution: Moderating role of shadow of the future, fairness perception, and trust.” J. Constr. Eng. Manage. 147 (2): 04020168. https://doi.org/10.1061/(ASCE)CO.1943-7862.0001981.
Zheng, J., J. K. Roehrich, and M. A. Lewis. 2008. “The dynamics of contractual and relational governance: Evidence from long-term public–private procurement arrangements.” J. Purchasing Supply Manage. 14 (1): 43–54. https://doi.org/10.1016/j.pursup.2008.01.004.

Information & Authors

Information

Published In

Go to Journal of Construction Engineering and Management
Journal of Construction Engineering and Management
Volume 149Issue 3March 2023

History

Received: May 24, 2022
Accepted: Nov 1, 2022
Published online: Dec 19, 2022
Published in print: Mar 1, 2023
Discussion open until: May 19, 2023

Permissions

Request permissions for this article.

ASCE Technical Topics:

Authors

Affiliations

Yazhuo Luo, Ph.D. [email protected]
Lecturer, School of Civil and Transportation Engineering, Guangdong Univ. of Technology, Guangzhou 510006, China (corresponding author). Email: [email protected]
Yuanze Chen [email protected]
Postgraduate, School of Civil and Transportation Engineering, Guangdong Univ. of Technology, Guangzhou 510006, China. Email: [email protected]

Metrics & Citations

Metrics

Citations

Download citation

If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download.

Cited by

  • Multifunctional Analysis of Construction Contracts Using a Machine Learning Approach, Journal of Management in Engineering, 10.1061/JMENEA.MEENG-5604, 40, 2, (2024).

View Options

Get Access

Access content

Please select your options to get access

Log in/Register Log in via your institution (Shibboleth)
ASCE Members: Please log in to see member pricing

Purchase

Save for later Information on ASCE Library Cards
ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.

Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
ASCE Library Card (5 downloads)
$105.00
Add to cart
ASCE Library Card (20 downloads)
$280.00
Add to cart
Buy Single Article
$35.00
Add to cart

Get Access

Access content

Please select your options to get access

Log in/Register Log in via your institution (Shibboleth)
ASCE Members: Please log in to see member pricing

Purchase

Save for later Information on ASCE Library Cards
ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.

Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
ASCE Library Card (5 downloads)
$105.00
Add to cart
ASCE Library Card (20 downloads)
$280.00
Add to cart
Buy Single Article
$35.00
Add to cart

Media

Figures

Other

Tables

Share

Share

Copy the content Link

Share with email

Email a colleague

Share