Competitive Location Selection of a Commercial Center Based on the Vitality of Commercial Districts and Residential Emotion
Publication: Journal of Urban Planning and Development
Volume 147, Issue 1
Abstract
Consumers are becoming progressively demanding in urban commerce with the booming development of the internet and e-commerce. Recent research on location selection for commercial centers either involved the use of a variety of indexing systems to aid in decisions about site selection or the consideration of general factors, such as area and distance. However, numerous commercial centers located in superior geographical positions are still facing the issue of increasing tourist footfall, resulting in the need for renewal and reconstruction. Although existing studies have shown that the vitality of commercial districts and residential emotion are critical factors in consumer decision-making, current practices for selecting the locations of commercial centers do not involve fully taking these factors into account. This research proposes the use of a competitive location selection method to improve this situation. Multisource data, including geographical and spatial information, are used to objectively quantify commercial vitality and show individual characteristics in greater breadth and depth. Considering the current situation, from the business perspective, the vitality of commercial districts and residential emotions are combined to redefine commercial attraction. The Huff model, a representative model used for competitive location selection, is adopted to provide suggestions for the location selection of commercial competition based on the vitality of commercial districts and residential emotion factors. Furthermore, a case study is presented to illustrate that the proposed method is feasible for the selection of comparatively appropriate locations for a new commercial center. Thus, it is a reliable tool for the development of traditional commerce.
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Acknowledgments
The authors would like to extend their appreciation to the Fundamental Research Funds for the Ministry of Education Industry-University Cooperation and Education of TH SWARE (No. 4418a4c4-9307-4167-8058-b6cb12ca860c) for vital support. The authors would like to appreciate the reviewers for their comments which improve the quality of the research.
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Journal of Urban Planning and Development
Volume 147 • Issue 1 • March 2021
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© 2021 American Society of Civil Engineers.
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Received: Feb 13, 2020
Accepted: Oct 7, 2020
Published online: Jan 11, 2021
Published in print: Mar 1, 2021
Discussion open until: Jun 11, 2021
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