Young Consumers’ Behavioral Intention to Participate in Heritage Districts Based on Extended Theory of Planned Behavior: A Case Study in Shanghai, China
Publication: Journal of Urban Planning and Development
Volume 150, Issue 4
Abstract
Urban construction is confronted with increasingly complex challenges as social and economic development progresses. Urban regeneration has become an inevitable choice for promoting high-quality urban development in the new era. Historical and cultural districts, with historic buildings as spatial carriers, are microcosms of a city’s development and a testimony to the lives of local people. It is necessary to define their development position, role in the city, and functions to revitalize them commercially. The best way to achieve these goals is to clarify consumer preferences and identify the key factors that influence target groups’ behavioral preferences in similar shopping areas. Only then will we be able to truly preserve the character and value of heritage districts while promoting their commercial development. This paper focuses on heritage districts. Through a combination of online and offline questionnaires, the authors learned about the current situation of young consumer behavioral preferences for urban commercial revitalization projects. A theory of planned behavior model was then built to empirically analyze the factors influencing consumer behavioral preferences in these projects. Based on the results of our analysis, we propose goals and suggestions for the government, property developers, and citizens involved in revitalization projects to support urban commercial revitalization and promote consumers’ consumption intentions. Governments emphasize the importance of culture and give more directions to maintain historical elements. From the perspective of property developers, a business format combining culture and the market is necessary. The participation of citizens in the process of urbanization leads to a people-oriented and sustainable strategy that is beneficial for future development.
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Data Availability Statement
Some or all data, models, or codes that support the findings of this study are available from the corresponding author upon reasonable request.
Acknowledgments
This study is supported by the National Social Science Foundation of China (20BGL300). The authors wish to thank the anonymous reviewers, whose insightful comments and helpful suggestions significantly contributed to improving this paper.
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Journal of Urban Planning and Development
Volume 150 • Issue 4 • December 2024
Copyright
© 2024 American Society of Civil Engineers.
History
Received: Oct 11, 2023
Accepted: Apr 23, 2024
Published online: Jul 17, 2024
Published in print: Dec 1, 2024
Discussion open until: Dec 17, 2024
ASCE Technical Topics:
- Business management
- Case studies
- Construction engineering
- Construction management
- Engineering fundamentals
- Historic buildings
- Historic sites
- History and Heritage
- Human and behavioral factors
- Infrastructure
- Methodology (by type)
- Practice and Profession
- Project management
- Research methods (by type)
- Urban and regional development
- Urban areas
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