Measuring Motivation and Satisfaction Level of Visitors of a Pedestrianized Urban Street in India for an Improved Quality of Life
Publication: Journal of Urban Planning and Development
Volume 149, Issue 3
Abstract
Walking is proven to be one of the most sustainable transport modes with significant health and environmental advantages, thus improving people’s quality of life (QoL) and the city’s liveability. Moreover, pedestrianization is emphasized to have substantial economic benefits in reducing congestion, accident, and health costs. It is important to study what motivates a visitor to visit pedestrianized urban streets, which can help extend such initiatives for an improved QoL. Motivation is considered a key driving force to interpret an individual’s behavior. This paper tries to identify the motivational factors of visitors of a pedestrianized urban street in India, measure their satisfaction level, and revisit and advocacy intention. A questionnaire survey was conducted through face-to-face interviews with 518 respondents. The latent constructs were identified using structural equation modeling to investigate empirically the causal relationships among the factors considered. The study’s findings can help understand the push and pull components that motivate citizens to visit the pedestrianized street. This gives a valuable insight to the city planners that the QoL can be improved by providing such vibrant pedestrianized streets in a city where citizens can walk freely. It also helps build community feelings, and citizens take pride in living in such cities.
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Published In
Journal of Urban Planning and Development
Volume 149 • Issue 3 • September 2023
Copyright
© 2023 American Society of Civil Engineers.
History
Received: Jun 19, 2022
Accepted: Apr 17, 2023
Published online: Jul 6, 2023
Published in print: Sep 1, 2023
Discussion open until: Dec 6, 2023
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