The Role of Free-Floating Bike-Sharing Services in the Mode Choices of University Students and the Factors Influencing Them: An Empirical Study on Commuting and Shopping Trips in Nanjing, China

In this paper, we use multinomial logit models to examine the role of free-floating bike-sharing services (FFBSS) in the mode choices of university students for commuting and shopping trips and the factors influencing them in Nanjing, China. The results show that females and students majoring in natural sciences and engineering are less likely to use FFBSS for commuting trips, while graduate students are more likely to use FFBSS for shopping trips. Students who live in zones 2 and 4 of Xianlin campus are more likely to use FFBSS for commuting trips. Holding a driver’s license decreases the likelihood of students choosing FFBSS for commuting trips. The adoption of ride-sourcing services and the mobile Internet usage increases the propensity of using FFBSS for both two trips. In addition, the frequency of commuting and shopping trips has a negative impact on the likelihood of students choosing FFBSS for commuting and shopping trips, respectively.