ABSTRACT

Recent advancements in information and communication technology have contributed to the rise of a new transportation concept: on-demand ridesourcing that uses a smartphone application to connect customers and drivers for real-time and demand-responsive trips. Due to its rapid growth, the ridesharing market is expected to eventually attract a large number of new companies, and empirical studies are focusing on identifying the factors that affect customer satisfaction. There is limited knowledge, however, about the factors that affect students’ satisfaction with ridesharing services, and this study aims to fill that gap by uncovering the significant factors affecting students’ satisfaction levels with conventional fixed routes and on-demand ridesharing services. Data collected from a survey distributed among university students was used as the basis for this study, and the results indicated that users are satisfied with the services overall, but unsatisfied with their waiting times and availability. The outcomes of this study will assist ridesharing companies, transit agencies, and policymakers by providing crucial insights into the factors impacting user satisfaction, which will help them develop policies to enhance their operations and increase the number of individuals availing themselves of the services they offer.

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Go to International Conference on Transportation and Development 2023
International Conference on Transportation and Development 2023
Pages: 522 - 532

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Published online: Jun 13, 2023

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Muhammad Arif Khan [email protected]
1Center for Transportation Equity, Decisions, and Dollars, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Ronik Ketankumar Patel, Ph.D. [email protected]
2Postdoctoral Research Associate, Dept. of Civil Engineering, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Sharareh Kermanshachi, Ph.D. [email protected]
3Dept. of Civil Engineering, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Jay Michael Rosenberger, Ph.D. [email protected]
4Dept. of Industrial Engineering, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Greg Hladik, Ph.D. [email protected]
5Director, Park and Transportation, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Roya Etminani-Ghasrodashti, Ph.D. [email protected]
6Associate Transportation Researcher, Texas A&M Transportation Institute, Dallas, TX. Email: [email protected]
Apurva Pamidimukkala [email protected]
7Ph.D. Student, Dept. of Civil Engineering, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Ann Foss, Ph.D. [email protected]
AICP
8Office of Strategic Initiatives, City of Arlington, Arlington, TX. Email: [email protected]

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