International Conference on Transportation and Development 2020
An Observational Analysis of Pedestrian Safety Campaign: A Case Study in New Jersey
Publication: International Conference on Transportation and Development 2020
ABSTRACT
Pedestrian safety at intersections, where motor vehicles cross paths with people walking, is a serious matter of concern for traffic and road safety engineers, and professionals. On a nationwide scale, according to the National Highway Traffic Safety Administration, there were 5,977 pedestrian fatalities and more than 85,000 pedestrian injuries as a result of traffic crashes in 2017. This paper provides the results of the observational study to evaluate the effectiveness of the Street Smart NJ pedestrian safety campaign. The effectiveness of the campaign was explored by comparing the rates of non-compliant pedestrian and driver behaviors before and after the campaign. The studied non-compliant behaviors include unsafe crossing and crossing against a signal, failing to stop for pedestrians when turning, failing to stop before turning at a red light or stop sign, and running the red light signal or stop sign. To do so, video data were collected in eight communities across New Jersey in 2018 and 2019. Overall, the results of the study show significant improvements in pedestrian and driver behaviors following the safety campaign.
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Information
Published In
International Conference on Transportation and Development 2020
Pages: 182 - 193
Editor: Guohui Zhang, Ph.D., University of Hawaii
ISBN (Online): 978-0-7844-8314-5
Copyright
© 2020 American Society of Civil Engineers.
History
Published online: Aug 31, 2020
Published in print: Aug 31, 2020
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