Chapter
Nov 9, 2020
Construction Research Congress 2020

Investigating Vertical Integration Strategies in Modular Construction

Publication: Construction Research Congress 2020: Project Management and Controls, Materials, and Contracts

ABSTRACT

The construction industry is under substantial pressure due to the constant decline in productivity rates. Therefore, companies have been trying to develop out-of-box solutions to transform the “business-as-usual” model of the construction industry. Industry experts consider modularization to be one of the most effective strategies to improve productivity. However, the current state of the supply chain in the modular industry lacks the required innovation to break the industry deadlock. There is a dearth of evidence concerning the impact of modularization on construction productivity among various stakeholders due to little experience and knowledge, the failure of construction literature in quantifying productivity improvement when modularization is implemented, poor supply-chain management, and innovation. As a result, the current supply chain must be re-engineered to integrate design, manufacturing, construction, and other stages in a coordinated way. Vertical integration is one way to implement such a strategy. This paper will perform an in-depth analysis of the current supply chain dynamics and explore the potential of a vertical integration strategy to improve modular construction supply chain performance.

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Go to Construction Research Congress 2020
Construction Research Congress 2020: Project Management and Controls, Materials, and Contracts
Pages: 1230 - 1238
Editors: David Grau, Ph.D., Arizona State University, Pingbo Tang, Ph.D., Arizona State University, and Mounir El Asmar, Ph.D., Arizona State University
ISBN (Online): 978-0-7844-8288-9

History

Published online: Nov 9, 2020
Published in print: Nov 9, 2020

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Authors

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Ebrahim S. Eldamnhoury [email protected]
Graduate Student, Construction Engineering and Management, Dept. of Civil and Environmental Engineering, Univ. of Wisconsin–Madison, Madison, WI. E-mail: [email protected]
Awad S. Hanna, Ph.D., F.ASCE [email protected]
P.E.
Boldt Company Professor of Construction Engineering and Management, Dept. of Civil and Environmental Engineering, Univ. of Wisconsin–Madison, Madison, WI. E-mail: [email protected]

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