Analysis of Consumer Selected Intentional Behavior of New Energy Vehicle Using Structural Equation Model

Under the background of saving energy and reducing emission while ensuring energy security, the promotion, and popularization of new energy vehicles is imperative. Research on the choice of new energy vehicle users will help to promote the efficiency of promotion. This paper starts from the user’s own intention, selects technical factors, urban supporting facilities, policy factors, and environmental awareness as latent variables. Through questionnaire survey and analysis, we analyze and establish a structural equation model using SPSS and AMOS software. From the model adaptation results, it can be concluded that technical and policy factors are important factors affecting users’ purchase of new energy vehicles, and have a positive impact. Based on the analysis results, the optimization measures for the manufacturing and maintenance of new energy vehicles are proposed.