International Conference on Construction and Real Estate Management 2018
A Comparative Study on Evaluation Methods of Domestic and Foreign Enterprises’ Brand Value
Publication: ICCREM 2018: Construction Enterprises and Project Management
ABSTRACT
With the rapid economic development and the deepening of the Internet, brand as the core competitiveness of long-term development of enterprises, its role is more and more obvious. In recent years, each agency issued a brand value assessment report, the rankings of various companies vary greatly. This article first summarizes the current domestic and international research on the theory and method of brand value, brand value, and brand value evaluation. Then simply introduced the relevant theories of domestic and foreign scholars on the evaluation of brand value and brand value, and the traditional methods of brand value evaluation and representative methods at home and abroad, such as the world famous brand value assessment agency World Brand Laboratory, Interbrand, Brand Finance, Financial World Law, Beijing famous brand asset appraisal company, and real estate T0P10 research group released comparative evaluation method. Analysis of the characteristics of various methods and explore their shortcomings and deficiencies, can be summarized to improve the direction. With a view to promoting the development of our country’s brand value evaluation method and providing a reference for our country’s brand value evaluation practice.
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ACKNOWLEDGMENTS
This research is funded by the National Natural Science Foundation of China (No. 51378160) and the National Key Research and Development Program of China (No. 2016YFC0701904).
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Information & Authors
Information
Published In
ICCREM 2018: Construction Enterprises and Project Management
Pages: 18 - 26
Editors: Yaowu Wang, Professor, Harbin Institute of Technology, Yimin Zhu, Professor, Louisiana State University, Geoffrey Q. P. Shen, Professor, Hong Kong Polytechnic University, and Mohamed Al-Hussein, Professor, University of Alberta
ISBN (Online): 978-0-7844-8175-2
Copyright
© 2018 American Society of Civil Engineers.
History
Published online: Aug 8, 2018
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