Chapter
Sep 21, 2015
Discussion about Rail Freight Market Reclassification Based on Freight Production Data
Authors: Qinglin Li and Yinying TangAuthor Affiliations
Publication: ICTE 2015
Abstract
Nowadays, the information technology has been basically realized during the process of the rail freight production with a large number of freight production data has been accumulated. If these data can be reasonable used, it will provide effective assistance for railway freight marketing. Based on this, the article uses three production indexes (freight turnover growth rate, relative market share rate and the internal freight share rate) to build a model. Combining with the Excel software, we reclassify the existing goods category. Put forward the corresponding marketing strategies about the reclassification category according to actual condition.
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Published In
ICTE 2015
Pages: 2082 - 2088
Copyright
© 2015 American Society of Civil Engineers.
History
Published online: Sep 21, 2015
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Affiliations
Qinglin Li
School of Transportation and Logistics, Southwest Jiaotong University, Chengdu 610031, China. E-mail: [email protected]
Yinying Tang
School of Transportation and Logistics, Southwest Jiaotong University, Chengdu 610031, China. E-mail: [email protected]
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ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.