Chapter
Sep 25, 2015
Research on Customer Satisfaction in the Market of Pension Real Estate
Authors: Xuan Zhou [email protected], Shoujian Zhang [email protected], and Shijing Yang [email protected]Author Affiliations
Publication: ICCREM 2015
Abstract
Customer satisfaction of the products and service is an important source of competitive advantages of enterprises in the marketing of the pension real estate. First, this paper discussed the basic meaning of customer satisfaction. The customer satisfaction representative variable system based on the pension real estate market study was given, and a framework equation model was established. Then a survey of the pension real estate market customer satisfaction was designed, and the empirical analysis based on data and background of a project was conducted. The paper then discussed the intrinsic links among influencing satisfaction factors and their contributions to customer satisfaction. Finally, the marketing strategies of the pension real estate are proposed.
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Published In
ICCREM 2015
Pages: 885 - 892
Copyright
© 2015 American Society of Civil Engineers.
History
Published online: Sep 25, 2015
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Postgraduate, School of Management, Harbin Institute of Technology, Harbin 150001, China. E-mail: [email protected]
Professor, School of Management, Harbin Institute of Technology, Harbin 150001, China. E-mail: [email protected]
Postgraduate, Northeast Forestry University, Harbin 150040, China. E-mail: [email protected]
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ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.
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Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.