Chapter
Nov 12, 2013
Adverse Selection Problem in the Market of Real Estate
Publication: ICCREM 2013: Construction and Operation in the Context of Sustainability
Abstract
In the market of the green marketing in the real estate, because of the asymmetric information between real estate developers and consumers that leads to adverse selection, it is very important to solve it. The paper firstly analyzed there are real estate developers of low quality in the market, and then, according to the characteristics of the green marketing in the real estate, signal model is applied to the market of the green marketing in the real estate in order to relieve or eliminate the negative impact of the adverse selection problem in the market of the green marketing in the real estate. As a result this paper will put forward some suggestions to make the high quality of the real estate developers get more profits, not be squeezed by low quality of the real estate developers.
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© 2013 American Society of Civil Engineers.
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Published online: Nov 12, 2013
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Associate Professor, Department of Construction and Real Estate, Harbin Institute of Technology, Harbin, China, 150001. E-mail: [email protected]
Postgraduate, Department of Construction and Real Estate, Harbin Institute of Technology, Harbin, China, 150001. E-mail: [email protected]
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ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.