Modeling Traffic Mode Choice Behavior Based on WC-OWA Operator

Based on the WC-OWA operator the traffic mode choice model is constructed in the paper. Assuming characteristic variables of traffic modes follow normal distribution, combining with 3σ principle, the values of the characteristic variables are transformed into random interval numbers and the optional decision matrix is established and standardized; Using the weighted least-square method of complementary judgment matrix,the weight vector of characteristic variables is obtained .Then the integrative characteristic values of traffic modes are achieved by integrating the values of the characteristic variables based on the WC-OWA operator, and thus the sorting and selecting of traffic modes is realized. Finally a case shows that the model is feasible.