Chapter
Apr 26, 2012
Game Analyses on Deciding the Price of Logistics Service Based-On Customer Satisfaction
Authors: Shu-Xian Ji, Nai-Yi Ye, and Hong-Yun LvAuthor Affiliations
Publication: Logistics: The Emerging Frontiers of Transportation and Development in China
Abstract
As a service industry, Logistics enterprises are measured by the customer satisfaction as the key factors for enterprises' development. This article analyzes the factors that affect the pricing of logistics customer service first, designs the complete information static state game model and repetition game model on pricing of logistics customer service based on customer satisfaction. It also points out that the strategy is not only good for logistics enterprises to obtain more benefits, but also beneficial for improving of service quality. Last, this article provides some guideline to develop reasonable pricing strategies.
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Published In
Logistics: The Emerging Frontiers of Transportation and Development in China
Pages: 268 - 274
Copyright
© 2009 American Society of Civil Engineering.
History
Published online: Apr 26, 2012
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Shu-Xian Ji
School of Economic and Management, Southwest Jiaotong University, Chengdu 610031, China. E-mail: [email protected]
Nai-Yi Ye
School of Economic and Management, Southwest Jiaotong University, Chengdu 610031, China. E-mail: [email protected]
Hong-Yun Lv
Chengdu Institute, the University of Electronic Science and Technology, Chengdu 611731; China. E-mail: [email protected]
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Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.