Optimal Design of the Green Reverse Logistics Network Based On Customer Participation

There is a series of games between enterprises and customers during the process of greenization of reverse logistics. Given customer participation, four classical green reverse logistics network structures are presented and a multi-objective linear program model is established. The process of green reverse logistics consists of collection, transportation, and treatment and burying. Because levels of customer participation and cost and benefit are different, the multi-objective function is divided into enterprise objectives and customer objectives, and then they are measured by several sub-factors, such as economic cost, environmental cost and total number of disposal waste, etc. Finally a case study is introduced in order to prove and expound the established model.