Cross the Digital Divide and Get Where You’re Going Faster

I was recently at a conference of women business owners, and I attended a breakout session about blogging. By the end of the session, I was struck by how many of the women in the room were digitally challenged. These were highly successful and intelligent women, but it seemed that many of them were fearful of technology. With technology affecting all aspects of our lives exponentially, I realized that their digital fear could become paralyzing and get in the way of their personal and professional success.

When we think of the digital divide traditionally, it focused on access to the Internet, computers, software, and education. That division hasn’t gone away. It has shifted, but it’s still a critical issue—especially when we look globally at the developing world.

In the United States there is an income digital divide with more than 62 percent of households with incomes over $100,000 subscribing to high-speed broadband at home, while just 11 percent of households with incomes below $30,000 subscribing. There is also a rural/urban digital divide: only 17 percent of adults in rural areas subscribe to broadband compared to 31 percent in urban and 30 percent in suburban areas (see http://www.speedmatters.org).

Beyond the socioeconomic factors, I think there is another digital divide that is perceptual. If you have the access to technology, but you don’t use it to your advantage, you’re throwing away your ticket to the great digital concert. You’re wasting an opportunity that many people don’t have and potentially affecting your ability to succeed in the future.

If you see yourself as a digital disaster, it’s not too late to learn and take the digital dive. Following are five ways to take the digital dive:

In project management, being digitally proficient is a key part of your success. You can use Web-based tools like the Wiki to manage your teams and projects or Web meetings to bring a virtual team together. The more technology is working for you, the smarter your workflow will be.

How technology savvy are you? Try our technology crossword puzzle (http://www.cheetahlearning.com/crossword/TechSavvyQuiz5-07.html) and see how you rate. No matter what you score, remember the game isn’t over; it’s just beginning. So, get out there and change your view. See yourself as part of the digerati, and you will be. See you online!

—Michelle LaBrosse, PMP, is founder of Cheetah Learning and author of Cheetah Negotiations and Cheetah Project Management. PMI recently named her one of twenty-five influential women in project management worldwide. This article has been reprinted with the permission of Cheetah Learning, Inc.: www.cheetahlearning.com.