Research Article
Nov 1982
Marketing Implications of Perceptions of Transit
Authors: Wilfred W. Recker and Harry J. SchulerAuthor Affiliations
Publication: Transportation Engineering Journal of ASCE
Volume 108, Issue 6
Abstract
Perceptions of Public Transit and other, psychographic, information are used to develop a segmentation-based approach to marketing public transit. Factor analysis is used to identify differences between the perception structures of male and female respondents. Logit analysis of intention to use public transit is employed to identify the salient dimensions of this decision process. The respondents are segmented into groups that are homogeneous with respect to these dimensions. The results of the analysis indicate directions for marketing approaches to the various subgroups. Empirical results reveal differences between male and female samples both in perception as well as in decision process.
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Published In
Transportation Engineering Journal of ASCE
Volume 108 • Issue 6 • November 1982
Pages: 650 - 661
Copyright
© 1982 American Society of Civil Engineers.
History
Published in print: Nov 1982
Published online: Feb 5, 2021
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Authors
Affiliations
Wilfred W. Recker
Prof. of Engrg., School of Engrg. and Inst. of Transportation Studies, Univ. of California, Irvine, Calif.
Harry J. Schuler
Riverside County Transportation Comm., Riverside, Calif.
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ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.