CASE STUDIES
Oct 27, 2010

Localizing and Designing Computer-Based Safety Training Solutions for Hispanic Construction Workers

Publication: Journal of Construction Engineering and Management
Volume 137, Issue 6

Abstract

Despite the construction industry’s generally positive reaction to the use of information and communication technologies (ICTs) in many of its functions, some of the profession’s key players reside in a digital divide and do not benefit from advances in technology. Hispanic construction workers, an at-risk population with high rates of workplace accidents, are affected by that divide because they rarely take advantage of available ICTs at work. One application of ICTs that can help Hispanic/Latino workers is computer-based training (CBT) for occupational safety. However, the design of CBT materials for Spanish-speaking workers needs to go beyond basic localization of existing products in English. A radical localization approach that uses participatory design sessions with construction workers and their supervisors is proposed in this paper. This case study reports that Latino workers reacted positively and retained knowledge from CBT materials, including videos with elements of humor and without graphic representations of accidents, modeled after the genre of a television situation comedy.

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Acknowledgments

This research project was conducted with support from a seed grant from the Virginia Tech Center for Innovation in Construction Safety and Health Research, funded by the National Institute for Occupational Safety and Health. The author thanks BuildIQ University for permission to use their safety courses. The Little People Construction Worker figures were used with the permission of Fisher-Price Inc., East Aurora, New York.

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Go to Journal of Construction Engineering and Management
Journal of Construction Engineering and Management
Volume 137Issue 6June 2011
Pages: 452 - 459

History

Received: Mar 11, 2010
Accepted: Oct 25, 2010
Published online: Oct 27, 2010
Published in print: Jun 1, 2011

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Authors

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Carlos Evia, Ph.D. [email protected]
Assistant Professor, Dept. of English and Center for Innovation in Construction Safety and Health Research, Virginia Tech, Blacksburg, VA 24061. E-mail: [email protected]

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