Research Article
Aug 1968
A Guide for Urban Planning Chapter IV: Commercial Land Planning
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VIEW THE REPLYPublication: Journal of the Urban Planning and Development Division
Volume 94, Issue 1
Abstract
Commercial land planning is closely identified with the business of merchandising. This highly competitive field is constantly searching for better methods of bringing together potential customers and the goods or services offered to them. It is shown that carefully devised zoning regulations provide a means of effectuating the plans for commercial land use. Sign ordinances are also needed when regulatory measures are not part of the zoning ordinance. The urban renewal plan also provides a positive means of carrying out plans for commercial land use. Building codes, although intended primarily to control structural aspects of development, also contribute to the over-all objective of creating and maintaining sound community development, whether it be related to commercial or other types of land use. But in the final analysis, functionally efficient, attractive commercial areas are the product of imaginative design fortified by the desire of the community to build and maintain the kind of place that it wants to present to the world.
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Published In
Journal of the Urban Planning and Development Division
Volume 94 • Issue 1 • August 1968
Pages: 31 - 64
Copyright
© 1968 American Society of Civil Engineers.
History
Published in print: Aug 1968
Published online: Feb 12, 2021
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Authors
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Fred W. Tuemmler, M.ASCE
Owner, Fred W. Tuemmler and Assocs., College Park, Md.
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Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.