ABSTRACT

The escalating apprehension regarding environmental issues is driving nations to adopt renewable energy technologies to mitigate the release of greenhouse emissions from vehicles. Electric vehicles (EVs) provide a practical and eco-friendly alternative that can help transition to an environmentally friendly, low-emissions transportation system while protecting the environment. This study employed the theory of planned behavior (TPB) and incorporated additional factors such as price value and moral norms to examine consumers’ intention to adopt EVs. A survey was administered to prospective consumers in March 2023, and the 733 responses were analyzed, using a structural equation model (SEM), to determine which factors have the greatest impact on EV adoption. The results revealed that attitudes, perceived behavior control, subjective norms, moral norms, and price value positively and significantly influenced consumers’ intentions to adopt EVs.

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International Conference on Transportation and Development 2024
Pages: 788 - 797

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Published online: Jun 13, 2024

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Apurva Pamidimukkala, Ph.D. [email protected]
1Assistant Professor of Research, Dept. of Civil Engineering, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Sharareh Kermanshachi, Ph.D. [email protected]
2Associate Vice Chancellor and Associate Dean of Research, Penn State Univ., Middletown, PA. Email: [email protected]
Jay Michael Rosenberger, Ph.D. [email protected]
3Professor, Dept. of Industrial, Manufacturing, and Systems Engineering, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]
Greg Hladik, Ph.D. [email protected]
4Executive Director, Auxiliary Services, Univ. of Texas at Arlington, Arlington, TX. Email: [email protected]

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