A Study on Scale Characteristics and Influence Factors of Passenger Flow in Qinghai Lake Scenic Area

Qinghai Province is rich in tourism resources, so its tourism industry is developing rapidly, becoming the main driving force in local economic growth. The number of tourists on weekends and holidays usually increases significantly, which puts great pressure on traffic and scenic area management. This paper collects data from relevant toll stations and analyzes the characteristics and scale of passenger flow, making a comparative analysis of passenger flow changes, which shows that weather and holidays are the main factors affecting the passenger flow scale. Average passenger flow increase during holidays is over 75%, but during adverse weather conditions, passengers flow drops significantly, by as much as 5%–30%. Through the analysis of passenger flow distribution and its influencing factors, the traffic impact model around the scenic spot can be studied, and data support for formulating traffic organization and management measures during the peak season and holidays can be provided.