Analyzing Network Attributes of Cruise Service Supply Chains

Cruise service supply chain (CSSC) refers to the cruise tourism service-oriented integrated supply chain. It takes “cruise services provider-cruise tourism service integrators-tourists” as the basic structure, tourism services as the core, customer-centric as the idea, and finally forms an interconnected, interactional and “vertically integrated” supply chain. This article attempts to use social network theory to analyze the network attributes of CSSC from the two dimensions of structural attributes and relationship attributes. It also illustrates the network activities of CSSC and mechanism of the growth of member enterprises. This paper argues that the model is new thinking based on the study of CSSC’s social network and of great theoretical significance and academic value. This paper only presents the theoretical framework. The mathematical model establishment and empirical analysis will be done in the next step.