SPECIAL SECTION: IMPROVING THE QUALITY OF CIVIL ENGINEERING PRACTICE
Oct 1, 1986
Internal Marketing
Publication: Journal of Professional Issues in Engineering
Volume 112, Issue 4
Abstract
To stay in business, engineering firms have to become active in the preparation and execution of external marketing plans. Have the employees been left behind? The preparation of an internal marketing plan, an organized approach to assuring the employees of management's concern for their continued growth and welfare, deserves every bit as much time, money, and anguish as an external plan to generate sales. The employees represent tremendous potential for generating good or bad impressions throughout the community due to their circle of individual contacts within that community. Employees have an enormous influence on the image the firm projects.
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Information
Published In
Journal of Professional Issues in Engineering
Volume 112 • Issue 4 • October 1986
Pages: 278 - 283
Copyright
Copyright © 1986 ASCE.
History
Published online: Oct 1, 1986
Published in print: Oct 1986
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Authors
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E. Lowell Jacobs, M. ASCE
Sr. Hydr. Assoc., and Proj. Mgr., Tetra Tech Richardson Inc., 910 S. Chapel St., Newark, DE 19711
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ASCE Library Cards let you download journal articles, proceedings papers, and available book chapters across the entire ASCE Library platform. ASCE Library Cards remain active for 24 months or until all downloads are used. Note: This content will be debited as one download at time of checkout.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.
Terms of Use: ASCE Library Cards are for individual, personal use only. Reselling, republishing, or forwarding the materials to libraries or reading rooms is prohibited.