SP Approach toward Driver Comprehension of Message Formats on VMS
Publication: Journal of Transportation Engineering
Volume 126, Issue 3
Abstract
This study attempts to examine driver comprehension of the traffic information that is presented in three formats, namely, the numerical format, the description format, and the switch-on-light format. A stated preference survey with well designed attributes regarding travel conditions and comprising a total of 475 successful cases for Hong Kong drivers has been conducted for this purpose. Binary logit models with respect to drivers' traveling preference of two designated routes under different traffic conditions were developed and found to have considerably high goodness-of-fit statistical values. The final models were specified with 11 variables. The explanatory variables employed in the models include those referring to respondents' socioeconomic background and those characterizing the transport network. Based on the findings, it is possible to conclude that drivers have different comprehension of the formats for presenting traffic information on variable message signs, and the message formats can induce biases toward a route in drivers' decision-making processes.
Get full access to this article
View all available purchase options and get full access to this article.
References
1.
Ben-Akiva, M., de Palma, A., and Kaysi, I. (1991). “Dynamic network models and driver information system.” Transp. Res. A, Oxford, U.K., 25A(5), 251–266.
2.
Benson, B. G. (1996). “Motorist attributes about content of variable message signs.” Transp. Res. Rec. 1550, Transportation Research Board, Washington, D.C., 48–57.
3.
Bonsall, P. ( 1995). “Driver response to VMS—QUO VADIS investigations.” Proc., 1st World Congr. on Applications of Transport Telematics and Intelligent Vehicle–Hwy. Sys., Towards an Intelligent Transport Sys., ERTICO, Belgium, eds., Vol. 3, Artech House Inc., Boston and London, 1221–1228.
4.
Bradley, M. A., and Kroes, E. P. (1990). “Forecasting issues in stated preference survey research.” Selected readings in transport survey methodology, E. S. Ampt, A. J. Richardson, and A. H. Meybury, eds., Eucalyptus Press, Melbourne, 89–107.
5.
Catchpole, J., Hancock, A., and Cairney, P. (1995). “Driver comprehension of formats for presenting traffic information on dynamic signs.” Res. Rep. ARR 269, ARRB Transport Research, Vermont South, Victory, Australia.
6.
Emmerink, R. H. M., Nijkamp, P., Rietveld, P., and van Ommeren, J. V. (1996). “Variable message signs and road traffic information: An integrated empirical analysis of driver's route choice behavior.” Transp. Res. A, Oxford, U.K., 30(2), 135–153.
7.
Khattak, A., Polydoropoulou, A., and Ben-Akiva, M. (1996). “Modeling revealed and stated pretrip travel response to advanced traveler information systems.” Transp. Res. Rec. 1537, Transportation Research Board, Washington, D.C., 46–54.
8.
Milton, J. S., and Arnold, J. C. (1995). Introduction to probability and statistics: Principle and application for engineering and the computing sciences, 3rd Ed., McGraw-Hill, New York.
9.
Pearmain D., Swanson, J., Kroes E., and Bradley M. (1991). Stated preference techniques: A guide to practice, 2nd Ed., Steer Davies Gleave, Richmond, U.K., and Hague Consulting Group, Den Haag, The Netherlands.
10.
Polydoropoulou, A., Ben-Akiva, M., Khattak, A., and Lauprette, G. (1996). “Modeling revealed and stated en-route travel response to advanced traveler information systems.” Transp. Res. Rec. 1537, Transportation Research Board, Washington, D.C., 38–45.
11.
Ramsay, E. D., Catchpole, J. E., and Luk, J. Y. K. (1997). “Evaluation of VicRoads' drive tine system.” Res. Rep. ARR 305, ARRB Transport Research, Vermont South, Victory, Australia.
12.
Transport Bureau, Government of the Hong Kong Special Administrative Region of the Peoples' Republic of China. ( 1998). Third comprehensive transport study—Consultation document, June 1998. Government Printing, Hong Kong.
13.
Wilbur Smith Associates and Hyder Consulting. (1998). “Feasibility study on electronic road pricing—Working Paper 2-1, January 1998.” Consulting Rep. Prepared for the Transport Department of the Government of the Hong Kong Special Administrative Region of the People's Republic of China, Government Printing, Hong Kong.
Information & Authors
Information
Published In
Journal of Transportation Engineering
Volume 126 • Issue 3 • May 2000
Pages: 221 - 227
History
Received: Jul 9, 1998
Published online: May 1, 2000
Published in print: May 2000
Authors
Metrics & Citations
Metrics
Citations
Download citation
If you have the appropriate software installed, you can download article citation data to the citation manager of your choice. Simply select your manager software from the list below and click Download.